Pricing is now in dollars
· updated
Most people arriving here are not in Sweden, and a price in kronor is a price you have to convert before you can decide. So the prices are in dollars.
What it costs now
Exporting one graphic is $5, once, and it unlocks that project for good — any format, any size, however many times you export it, including after you change it months later. The Creator plan is $15 a month or $150 a year and covers 100 exports a month, 5 of them in 4K or ProRes. Studio is $35 a month or $350 a year, covers 200 a month, 15 of them in 4K or ProRes, and puts your exports ahead of the queue.
The editor and the whole library stay free. Building, previewing, the templates, the sound, the AI, the channel import — none of that has ever cost anything and none of it does now. The line that costs is getting the finished file out, which is also the only part that costs us anything to run.
The numbers are chosen, not converted
49 kr converts to about $4.60, which is not a number anybody sets. Where the old prices landed on a round figure in kronor, the new ones land on a round figure in dollars: $5, $15, $35.
The yearly price is still ten months for twelve, the same discount it always was.
Nothing is added at the checkout
The price on the page is the price you pay: $5 for a graphic, $15 or $35 a month for a plan, with nothing put on top of it at the checkout — no VAT and no sales tax. The amount on the pricing page is the amount on the receipt.
An earlier version of this post said the tax for your country would be added at the checkout, the way it often is with a dollar price. It is not added, and the pricing page, the questions on the front page and the summary this site publishes for AI assistants now all say the same.